Narcissistic Behaviors and Social Media Usage

Abstract

This study examined the relationship between narcissism and selfie posting and other self-promoting behaviors on social networking sites (SNS). Participants were asked questions on SNS usage such as: amount of time users spent on Facebook, Twitter & Instagram, frequency of selfie postings, Public vs Private profile, time spent editing selfies, and frequency of likes/tags/comments/hashtags/tweets. Results showed significant positive correlations between narcissism and several behaviors related to social media usage. This effect was also found to be mediated by self-interest motivation.