Analyzing the impact of high school principal's messages on student perceptions of the high school experience

Simple item page
dc.contributor.advisorBolan, Garry
dc.contributor.authorLawrence, Danielle A.
dc.contributor.departmentTowson University. Department of Mass Communication and Communication Studies
dc.date.accessioned2015-12-17T19:17:54Z
dc.date.available2015-12-17T19:17:54Z
dc.date.issued2012-04-12
dc.date.submitted2011-05
dc.descriptionThesis (M.S.)--Towson University, 2011.
dc.description.abstractThis thesis looks at whether communication practices used by the high school principals can impact students' perceptions of the high school experience upon or nearing graduation. The case study method was used to sample two schools in the Baltimore City Public School System (BPCSS). Interviews with principals were conducted to analyze the cognitive process of message development. Focus group discussions were conducted with students to analyze student responses to principals' messages and school themes. Findings from my study can be used for recruitment and retention efforts within schools, as well as add to communication research for measuring message success. The theoretical frameworks to support my study are: O'Keefe's (1988) Theory of Message Design Logics (MDL) and Bandura's (1977) Social Learning Theory (SLT), as well as Grunig and Hunt's (1984) two-way communication model.
dc.formatapplication/pdf
dc.format.extentiv, 159 pages
dc.genretheses
dc.identifierdoi:10.13016/M2JX32
dc.identifier.otherTSP2011Lawrence
dc.identifier.urihttp://hdl.handle.net/11603/1912
dc.language.isoeng
dc.relation.ispartofTowson University Archives
dc.relation.ispartofTowson University Electronic Theses and Dissertations
dc.relation.ispartofTowson University Institutional Repository
dc.rightsCopyright protected, all rights reserved.
dc.subject.lcshCommunication in education
dc.subject.lcshSchool principals
dc.titleAnalyzing the impact of high school principal's messages on student perceptions of the high school experience
dc.typeText
dcterms.accessRightsThere are no restrictions on access to this document. An internet release form signed by the author to display this document online is on file with Towson University Special Collections and Archives.

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
TSP2011Lawrence.pdf
Size:
900.54 KB
Format:
Adobe Portable Document Format
Download

Collections

Towson University Graduate Theses and Dissertations