Representations of Africans in Popular Video Games in the U.S
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Date
2018-07-30
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Citation of Original Publication
Bayeck, R.Y., Tutaleni I. Asino & Patricia A. Young. "Representations of Africans in popular video games in the U.S." Journal of Virtual Worlds Research 11, no. 2 (30 July 2018): 1-12. https://journals.tdl.org/jvwr/index.php/jvwr/article/view/7285.
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Attribution-NoDerivs 3.0 Unported (CC BY-ND 3.0)
Attribution-NoDerivs 3.0 Unported (CC BY-ND 3.0)
Subjects
Abstract
Studies investigating the representation of Africans and other ethnicities are scarce in video
game literature. Using a content analysis approach, this paper examines Africans’ representation in
ten of the most popular games of 2014 in the United States based on industry market research
reports. The findings show that Africans are underrepresented in video games explored in this study.
The study also reveals that African characters in these games did not play leading roles in the
storyline. Results are discussed as they pertain to Africans’ representation in video games, media
effect, and media literature. This exploratory study broadens the discussion on representation in
video games to other ethnicities and shows the need for studies on representation in contemporary
video games that include understudied ethnicities.