Habit-forming by design – an examination of TikTok's design elements that intentionally foster habit formation
| dc.contributor.advisor | Kohl, Deborah | |
| dc.contributor.advisor | Blodgett Ward, Bridget | |
| dc.contributor.author | McFarland, Leslie | |
| dc.contributor.department | University of Baltimore. Yale Gordon College of Arts and Sciences | |
| dc.contributor.program | University of Baltimore. Master of Science in Interaction Design and Information Architecture | |
| dc.date.accessioned | 2024-04-03T18:15:58Z | |
| dc.date.available | 2024-04-03T18:15:58Z | |
| dc.date.issued | 2024-05 | |
| dc.description | M.S. -- The University of Baltimore, 2024 | |
| dc.description | Thesis submitted to the Yale Gordon College of Arts and Sciences of The University of Baltimore in partial fulfillment of the requirements for the degree of Master of Science in Interaction Design and Information Architecture | |
| dc.description.abstract | This research aims to determine whether TikTok is intentionally designed to be habit-forming. Prior research identifies TikTok as “addictive” but does not explain the reasons from a design standpoint. An analysis of TikTok’s design elements was performed, and 2 elements were selected for testing – variable content and endless scroll. Testing participants indicated their triggers for using TikTok and how they felt after using it; they completed a Self-Report Habit Index (SRHI) on scrolling TikTok; and they interacted with a prototype that was similar to TikTok without variable content or endless scrolling. Based on the analyses and test findings, this research demonstrates that TikTok is intentionally designed to be habit-forming. | |
| dc.format.extent | 87 leaves | |
| dc.format.mimetype | application/pdf | |
| dc.genre | theses | |
| dc.identifier | doi:10.13016/m2jxto-2mmq | |
| dc.identifier.other | UB_2023_McFarland_L | |
| dc.identifier.uri | http://hdl.handle.net/11603/32896 | |
| dc.language.iso | en_US | |
| dc.rights | This item may be protected under Title 17 of the U.S. Copyright Law. It is made available by The University of Baltimore for non-commercial research and educational purposes. | |
| dc.subject | TikTok | |
| dc.subject | habits | |
| dc.subject | addiction | |
| dc.subject | user experience design | |
| dc.subject | UX/UI Design | |
| dc.subject | interface design | |
| dc.subject | neurodesign | |
| dc.subject | personalization engine | |
| dc.subject | variable content | |
| dc.subject | endless scroll | |
| dc.subject | habit formation | |
| dc.title | Habit-forming by design – an examination of TikTok's design elements that intentionally foster habit formation | |
| dc.type | Text |