When Protests go Virtual: How Organizing Social Protest in Virtual Worlds Changes the Nature of Organizing.
| dc.contributor.author | Blodgett, Bridget Marie | |
| dc.contributor.author | Tapia, Andrea | |
| dc.date.accessioned | 2017-06-06T20:28:49Z | |
| dc.date.available | 2017-06-06T20:28:49Z | |
| dc.date.issued | 2010 | |
| dc.description.abstract | In this paper, we introduce a case study of social protest that has occurred in the virtual world Second Life. This case is a labor strike that occurred against IBM by Italian employees and a large European labor union. We begin with identifying the four key elements in the protest organizing process: Identifying Supporters, Organizing and Establishing Hierarchy, Getting the Word Out, and Building Solidarity/Establishing Social Networks. Next, we briefly examine how non-virtual technologies have changed the protest organizing process. Finally, we present our case data and illustrate how moving a protest to a fully virtual environment changes the organizing process. We conclude by asserting that three aspects fundamentally change protest organizing: entertainment, costs, and culture. | en_US |
| dc.description.uri | http://aisel.aisnet.org/amcis2010/553/ | en_US |
| dc.format.extent | 10 pages | en_US |
| dc.genre | conference papers and proceedings | en_US |
| dc.identifier | doi:10.13016/M2384V | |
| dc.identifier.citation | Blodgett, B., Tapia, A. (2010). “When Protests go Virtual: How Organizing Social Protest in Virtual Worlds Changes the Nature of Organizing” 16th Americas Conference on Information Systems (AMCIS), Lima, Peru, August 14-17, 2010. | en_US |
| dc.identifier.uri | http://hdl.handle.net/11603/3980 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Sustainable IT Collaboration Around the Globe. 16th Americas Conference on Information Systems, AMCIS | en_US |
| dc.relation.isAvailableAt | University of Baltimore | |
| dc.subject | Protest | en_US |
| dc.subject | Virtual Worlds | en_US |
| dc.subject | Information Communication Technology | en_US |
| dc.subject | IBM | en_US |
| dc.subject | Second Life | en_US |
| dc.title | When Protests go Virtual: How Organizing Social Protest in Virtual Worlds Changes the Nature of Organizing. | en_US |
| dc.type | Text | en_US |
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