Determining value co-creation opportunity in B2B services

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dc.contributor.authorJoshi, Karuna Pande
dc.contributor.authorChebiyyam, Murthy
dc.date.accessioned2018-11-26T19:23:38Z
dc.date.available2018-11-26T19:23:38Z
dc.date.issued2011-03-30
dc.descriptionProceedings of SRII Global Conference 2011en_US
dc.description.abstractIn Business to Business (B2B) IT outsourcing contracts service providers have to demonstrate value continuously to retain client loyalty. However, sustained value can only be co-created by both service providers and clients though a collaborative process. This process of jointly creating value is termed value co-creation. In this paper we present a new technique that we have devised to identify the opportunities for value co-creation based on priorities for value drivers in an IT enabled B2B services contract. We illustrate this technique by applying it to the IT Helpdesk service.en_US
dc.description.urihttps://ieeexplore.ieee.org/document/5958147en_US
dc.format.extent11 pagesen_US
dc.genreconference papers and proceedings preprintsen_US
dc.identifierdoi:10.13016/M2DZ0357W
dc.identifier.citationKaruna Pande Joshi and Murthy Chebiyyam, Determining value co-creation opportunity in B2B services, Proceedings of SRII Global Conference 2011, DOI: 10.1109/SRII.2011.73en_US
dc.identifier.uri10.1109/SRII.2011.73
dc.identifier.urihttp://hdl.handle.net/11603/12096
dc.language.isoen_USen_US
dc.publisherIEEEen_US
dc.relation.isAvailableAtThe University of Maryland, Baltimore County (UMBC)
dc.relation.ispartofUMBC Information Systems Department Collection
dc.relation.ispartofUMBC Faculty Collection
dc.rightsThis item is likely protected under Title 17 of the U.S. Copyright Law. Unless on a Creative Commons license, for uses protected by Copyright Law, contact the copyright holder or the author.
dc.rights© 2011 IEEE
dc.subjectservicesen_US
dc.subjectvalue co-creationen_US
dc.subjectUMBC Ebiquity Research Groupen_US
dc.subjectB2B servicesen_US
dc.titleDetermining value co-creation opportunity in B2B servicesen_US
dc.typeTexten_US

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