Effects of source cues and storytelling on attitudes toward Covid-19 vaccination

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dc.contributor.advisorKim, Hyang-Sook
dc.contributor.authorKalwa, Taylor
dc.contributor.departmentTowson University. Department of Mass Communicationen_US
dc.date.accessioned2023-05-11T20:26:32Z
dc.date.available2023-05-11T20:26:32Z
dc.date.issued2023-05-09
dc.date.submitted2022-05
dc.description(M.S.) -- Towson University, 2022en_US
dc.description.abstractGuided by the Parasocial Interactions Framework and the Elaboration Likelihood Model, this study examined how source cues and storytelling occurring on social media could have an impact on someone’s attitude toward the COVID-19 vaccination. Specifically, the proposed study employed a 2 (source cue: non-health expertise vs. health expertise) x 2 (storytelling type: conversational vs. informational) between-subject factorial design experiment to test proposed hypotheses. A post-hoc analysis of an online experiment through Amazon Mechanical Turk (MTurk) with 311 participants revealed that participants with no COVID-19 vaccination relied on either expert or informational message tone to shape their attitudes toward COVID-19 vaccination whereas participants with at least one COVID-19 vaccination valued the quality of information presented in the tweet regardless of cues presented. Implications for attitudes toward COVID-19 vaccination are discussed.en_US
dc.description.urihttps://archives.towson.edu/Documents/Detail/effects-of-source-cues-and-storytelling-on-attitudes-covid-19-vaccination/351500en_US
dc.formatapplication/pdf
dc.format.extentviii, 66 pagesen_US
dc.genrethesesen_US
dc.identifierdoi:10.13016/m21k6l-gd5o
dc.identifier.otherTSP2022Kalwa
dc.identifier.urihttp://hdl.handle.net/11603/27851
dc.language.isoen_USen_US
dc.relation.isAvailableAtTowson University
dc.titleEffects of source cues and storytelling on attitudes toward Covid-19 vaccinationen_US
dc.typeTexten_US

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