When political comedy turns personal: humor types, audience evaluations, and attitudes

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dc.contributor.authorHaller, Beth
dc.contributor.authorBecker, Amy
dc.contributor.departmentTowson University. Department of Mass Communication and Communication Studiesen_US
dc.date.accessioned2017-10-17T21:01:18Z
dc.date.available2017-10-17T21:01:18Z
dc.date.issued2014-02
dc.description.abstractThis study examines the impact of diverse comedy types on relevant political attitudes and what happens when the comedy content moves beyond the political to focus on personal attributes that are beyond a politician’s control. Using a real political case study of David Paterson, New York’s first blind and African American gov- ernor, the research measured the differential impact of exposure to self-directed and other-directed hostile humor on evaluations of comedy content, favorability ratings, perceptions of media portray- als of disability, and attitudes toward blindness. The results suggest that differential exposure to the comedy clips had an impact on attitudes toward blindness with those exposed to Paterson’s humor exhibiting more positive attitudes toward blindness than those who were exposed to Saturday Night Live’s other-directed hostile humor.en_US
dc.description.urihttps://www.researchgate.net/publication/263686441_When_Political_Comedy_Turns_Personal_Humor_Types_Audience_Evaluations_and_Attitudesen_US
dc.format.extent21 pagesen_US
dc.genrejournal articlesen_US
dc.identifierdoi:10.13016/M2736M36T
dc.identifier.citationHaller, B., & Brecker, A. (2014). When political comedy turns personal: humor types, audience evaluations, and attitudes. Howard Journal of Communications, 25(1). DOI: 10.1080/10646175.2013.835607en_US
dc.identifier.issn1064-6175
dc.identifier.urihttp://hdl.handle.net/11603/7338
dc.language.isoen_USen_US
dc.publisherHoward Journal of Communicationsen_US
dc.subjectComedyen_US
dc.subjectDisabilityen_US
dc.subjectMediaen_US
dc.subjectStereotypeen_US
dc.subjectPrejudiceen_US
dc.subjectBiasen_US
dc.titleWhen political comedy turns personal: humor types, audience evaluations, and attitudesen_US
dc.typeTexten_US

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