Using Crowd Sourcing to Analyze Consumers' Response to Privacy Policies of Online Social Network and Financial Institutions at Micro Level

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dc.contributor.authorAlduaij, Shaikha
dc.contributor.authorChen, Zhiyuan
dc.contributor.authorGangopadhyay, Aryya
dc.date.accessioned2021-08-13T19:17:05Z
dc.date.available2021-08-13T19:17:05Z
dc.date.issued2016-04
dc.description.abstractAs it becomes easy and inexpensive to store huge amount of data, concerns about privacy are increasing as well. Although service providers have privacy policies, research shows that users rarely read privacy policies. As a result, there has been little work done on how consumers respond to individual segments of privacy policies, which is important for organizations when designing privacy policies. In this study, the authors break down privacy policies of two well-known social network companies (Facebook, Twitter) and financial institution (Bank of America) into simple segments. They then use crowd sourcing to analyze consumers' response to these policy segments. The authors ask questions on users' awareness, expectations, familiarity, and privacy concerns of these policy segments. The relationships between various factors such as demographic factors, data type, data flow and consumers' privacy concerns were also investigated. The authors conclude with guidelines and suggestions for improvement and ways to increase users' awareness of privacy policies.en_US
dc.description.urihttps://www.igi-global.com/article/using-crowd-sourcing-to-analyze-consumers-response-to-privacy-policies-of-online-social-network-and-financial-institutions-at-micro-level/154987en_US
dc.format.extent23 pagesen_US
dc.genrejournal articlesen_US
dc.identifierdoi:10.13016/m2kgis-i03u
dc.identifier.citationAlduaij, Shaikha; Chen, Zhiyuan; Gangopadhyay, Aryya; Using Crowd Sourcing to Analyze Consumers' Response to Privacy Policies of Online Social Network and Financial Institutions at Micro Level; International Journal of Information Security and Privacy, Volume 10, Issue 2, April 2016; https://doi.org/10.4018/IJISP.2016040104en_US
dc.identifier.urihttps://doi.org/10.4018/IJISP.2016040104
dc.identifier.urihttp://hdl.handle.net/11603/22433
dc.language.isoen_USen_US
dc.publisherIGI Globalen_US
dc.relation.isAvailableAtThe University of Maryland, Baltimore County (UMBC)
dc.relation.ispartofUMBC Information Systems Department Collection
dc.relation.ispartofUMBC Faculty Collection
dc.rightsThis item is likely protected under Title 17 of the U.S. Copyright Law. Unless on a Creative Commons license, for uses protected by Copyright Law, contact the copyright holder or the author.en_US
dc.rightsCopyright © 2016, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited.
dc.titleUsing Crowd Sourcing to Analyze Consumers' Response to Privacy Policies of Online Social Network and Financial Institutions at Micro Levelen_US
dc.typeTexten_US
dcterms.creatorhttps://orcid.org/0000-0002-6984-7248en_US

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