Music industry perspectives

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dc.contributor.advisorZhang, Lingling
dc.contributor.authorGioffre, Matthew
dc.contributor.departmentTowson University. Department of Mass Communication and Communication Studies
dc.date.accessioned2015-12-17T19:37:33Z
dc.date.available2015-12-17T19:37:33Z
dc.date.issued2013-03-08
dc.date.submitted2011-12
dc.description(M.S.) -- Towson University, 2011.
dc.description.abstractThe purpose of this research study was to explore music technology and how it affects the different perspectives of consumers through the use of communication theories. The research focused on how the use of the Internet to access music correlated with the type of technology used, amount of music accessed, the value placed on music, and the effects it has on purchasing habits. The results showed an increased usage of the Internet access music correlated with a higher number of technologies used, a larger amount of music listened to, and a higher stated likelihood of purchasing albums, songs, and concert tickets, thus reinforcing theories of mass customization, mass culture, and fetishism of commodity. The results also showed that the increased usage of the Internet access music resulted in a decreased annual spending in music and decreased digital album purchases.
dc.formatapplication/pdf
dc.format.extentviii, 74 pages
dc.genretheses
dc.identifierdoi:10.13016/M2PH82
dc.identifier.otherTF2011Gioffre
dc.identifier.urihttp://hdl.handle.net/11603/2120
dc.language.isoeng
dc.relation.ispartofTowson University Archives
dc.relation.ispartofTowson University Electronic Theses and Dissertations
dc.relation.ispartofTowson University Institutional Repository
dc.rightsCopyright protected, all rights reserved.
dc.titleMusic industry perspectives
dc.typeText
dcterms.accessRightsThere are no restrictions on access to this document. An internet release form signed by the author to display this document online is on file with Towson University Special Collections and Archives.

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