Key Influencers in public diplomacy 2.0: A Country-based social network analysis

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dc.contributor.authorSevin, Efe
dc.contributor.authorIngenhoff, Diana
dc.contributor.authorCalamai, Giada
dc.contributor.departmentTowson University. Department of Mass Communication
dc.date.accessioned2024-07-23T19:00:08Z
dc.date.available2024-07-23T19:00:08Z
dc.date.issued2021-01-20
dc.description.abstractThis article presents a study of Twitter-based communication in order to identify key influencers and to assess the role of their communication in shaping country images. The analysis is based on a 2-month dataset comprised of all tweets including hashtags of the three countries selected for this study: Austria, Switzerland, and the Netherlands. Following a two-step flow model of communication, we initially identified the influential Twitter users in all three countries based on their centrality measures. Subsequently, we carried out a qualitative content analysis of tweets posted by these influential users. Finally, we assessed the similarities and differences across the three country cases. This article offers new insights into public diplomacy 2.0 activities by discussing influence within the context of country images and demonstrating how opinion leaders can play a more dominant role than states or other political actors in creating and disseminating content related to country image. The findings also provide practical insights in the production of a country’s image and its representation on new media platforms.
dc.description.urihttps://journals.sagepub.com/doi/full/10.1177/2056305120981053
dc.format.extent19 pages
dc.genrejournal articles
dc.identifierdoi:10.13016/m2uid5-ua2e
dc.identifier.citationIngenhoff, D., Calamai, G., & Sevin, E. (2021). Key Influencers in Public Diplomacy 2.0: A Country-Based Social Network Analysis. Social Media + Society, 7(1), 1-12.
dc.identifier.issn2056-3051
dc.identifier.uri10.1177/2056305120981053
dc.identifier.urihttp://hdl.handle.net/11603/34901
dc.language.isoen
dc.publisherSAGE
dc.relation.isAvailableAtTowson University
dc.relation.ispartofseriesSocial Media + Society; Volume 7, Issue 1
dc.subjectcountry image
dc.subjectpublic diplomacy
dc.subjectdigital diplomacy
dc.subjectsocial network analysis
dc.subjectsocial media
dc.subjectkey influencer
dc.subjectcontent analysis
dc.titleKey Influencers in public diplomacy 2.0: A Country-based social network analysis
dc.typeText
dcterms.creatorhttps://orcid.org/0000-0002-7837-5000
dcterms.creatorhttps://orcid.org/0000-0003-3034-3605
dcterms.creatorhttps://orcid.org/0000-0002-6310-3213

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