The Development of an Instrument to Measure Mobile Game Quality

Abstract

Electronic games are often considered one of the main consumer markets in the mobile commerce arena. This is an area that has thus far been neglected by literature. The research performed in this paper develops and validates the usefulness of an instrument that evaluates the quality of mobile games. Data collected by the instrument is grounded in subjective impressions, which can be applied in quantitative analysis for the production of mobile game metrics including the Mobile Game Quality Index. These objectives are carried out through a three-step methodology. First, an instrument to measure the construct of interest, mobile game quality is developed. Then the instrument’s validity is examined and demonstrated in two phases of testing on mobile games. A five dimension structure of mobile game quality is revealed along with a validated 23-item instrument. The resulting quality model is found to have strong theoretical support in the literature.