Review: Nancy Tomes, Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers

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remaking-the-american-patient-how-madison-avenue-and-modern-medicine-turned-patients-into-consumers-by-nancy-tomes-chapel-hill-university-of-north-carolina-press-2016-xviii-538-pp-bibliography-photogr.pdf (114.35 KB)

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https://www.cambridge.org/core/journals/business-history-review/article/abs/remaking-the-american-patient-how-madison-avenue-and-modern-medicine-turned-patients-into-consumers-by-nancy-tomes-chapel-hill-university-of-north-carolina-press-2016-xviii-538-pp-bibliography-photographs-notes-index-cloth-4500-isbn-9781469622774/6C2AE1BB0A050404E2D68CC5A5165044

Permanent Link

https://doi.org/10.1017/S0007680517001623
 http://hdl.handle.net/11603/29766

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UMBC History Department
UMBC Faculty Collection

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Author/Creator ORCID

Date

2018-01-30

Type of Work

journal articles
book reviews
Text

Department

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Citation of Original Publication

Chapin, Christy Ford. “Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers. By Nancy Tomes. Chapel Hill: University of North Carolina Press, 2016. Xviii 538 Pp. Bibliography, Photographs, Notes, Index. Cloth, $45.00. ISBN: 978-1-4696-2277-4.” Business History Review 91, no 4 (2017), 855–58. doi:10.1017/S0007680517001623.

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Copyright © The President and Fellows of Harvard College 2018

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Abstract