Public diplomacy on social media: Analyzing networks and content

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dc.contributor.authorSevin, Efe
dc.contributor.authorIngenhoff, Diana
dc.contributor.departmentTowson University. Department of Mass Communication
dc.date.accessioned2024-07-22T14:38:34Z
dc.date.available2024-07-22T14:38:34Z
dc.date.issued2018
dc.description.abstractMeasurement has been and still is a challenging issue in the practice and study of public diplomacy. In this article, we propose a model to assess the impacts of public diplomacy projects by creating a link between social media communication campaigns and the perception of nations by audiences—or nation brands. We demonstrate how the model can be used to analyze the digital communication projects of four countries: Australia, Belgium, New Zealand, and Switzerland. Using data sets composed of tweets sent by and about four countries, we focus on the messages crafted by both official public diplomacy projects and nonstate users, and on the relations established as a result.
dc.description.urihttps://ijoc.org/index.php/ijoc/article/view/8726
dc.format.extent23 pages
dc.genrejournal articles
dc.identifierdoi:10.13016/m2uaea-v5se
dc.identifier.citationSevin, E. & Ingenhoff, D. (2018). Public diplomacy on social media: Analyzing networks and content. International Journal of Communication, 12, 3663-3685.
dc.identifier.issn1932-8036
dc.identifier.urihttp://hdl.handle.net/11603/34898
dc.language.isoen
dc.publisherUniversity of Southern California
dc.relation.isAvailableAtTowson University
dc.relation.ispartofseriesInternational Journal of Communication, Volume 12
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United Statesen
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/
dc.subjectpublic diplomacy
dc.subjectcountry images
dc.subjectnation branding
dc.subject4D model
dc.subjectTwitter
dc.subjectsocial media
dc.subjectAustralia
dc.subjectBelgium
dc.subjectNew Zealand
dc.subjectSwitzerland
dc.titlePublic diplomacy on social media: Analyzing networks and content
dc.typeText
dcterms.creatorhttps://orcid.org/0000-0002-7837-5000
dcterms.creatorhttps://orcid.org/0000-0003-3034-3605

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