Re-imagining the Power of Priming and Framing Effects in the Context of Political Crowdfunding Campaigns

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dc.contributor.authorDey, Sanorita
dc.contributor.authorDuff, Brittany R. L.
dc.contributor.authorKarahalios, Karrie
dc.date.accessioned2022-06-21T21:33:48Z
dc.date.available2022-06-21T21:33:48Z
dc.date.issued2022-04-28
dc.descriptionCHI ’22, April 29-May 5, 2022, New Orleans, LA, USAen_US
dc.description.abstractIn recent years, political crowdfunding campaigns have emerged through which politicians raise money to fund their election campaigns. Divisive issues discussed in these campaigns may not only motivate donations but also could have a broader priming effect on people’s social opinions. In the U.S., more than one-third of the population with moderate opinions show a tendency to swing their opinion based on recent and more accessible events. In this paper, we ask: can such campaigns further prime people’s responses to partisan topics, even when we discuss those topics in a non-political context? To answer this question, we analyzed the influence of exposure to a political candidate’s crowdfunding campaign on responses to a subsequently seen, unrelated scientific topic that is not inherently political but is seen as partisan in the U.S. (climate change). We found that exposure to an attitude-inconsistent political candidate’s crowdfunding campaign (a campaign that is counter to someone’s existing political beliefs) can have a significant priming effect on subsequently seen politically charged topics. This effect may occur due to the activation of in-group identity by the candidate’s partisan campaign. Guided by these findings, we investigated elements that can mitigate this self-categorization effect. We found that carefully designed content following framing techniques such as schema framing and threat/safety framing can mitigate people’s sense of self-categorization toward non-political topics.en_US
dc.description.urihttps://dl.acm.org/doi/abs/10.1145/3491102.3502084en_US
dc.format.extent22 pagesen_US
dc.genreconference papers and proceedingsen_US
dc.identifierdoi:10.13016/m2t9cz-a1xp
dc.identifier.citationSanorita Dey, Brittany R.L. Duff, and Karrie Karahalios. 2022. Re-imagining the Power of Priming and Framing Effects in the Context of Political Crowdfunding Campaigns. In CHI Conference on Human Factors in Computing Systems (CHI '22). Association for Computing Machinery, New York, NY, USA, Article 127, 1–22. https://doi.org/10.1145/3491102.3502084en_US
dc.identifier.urihttps://doi.org/10.1145/3491102.3502084
dc.identifier.urihttp://hdl.handle.net/11603/25008
dc.language.isoen_USen_US
dc.publisherACMen_US
dc.relation.isAvailableAtThe University of Maryland, Baltimore County (UMBC)
dc.relation.ispartofUMBC Computer Science and Electrical Engineering Department Collection
dc.relation.ispartofUMBC Faculty Collection
dc.rightsThis item is likely protected under Title 17 of the U.S. Copyright Law. Unless on a Creative Commons license, for uses protected by Copyright Law, contact the copyright holder or the author.en_US
dc.subjectpolitical crowdfundingen_US
dc.subjectpriming effecten_US
dc.subjectframing techniqueen_US
dc.subjectcharitable crowdfundingen_US
dc.subjectUMBC Ebiquity Research Group
dc.titleRe-imagining the Power of Priming and Framing Effects in the Context of Political Crowdfunding Campaignsen_US
dc.typeTexten_US
dcterms.creatorhttps://orcid.org/0000-0003-3346-5886en_US

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