Informational social influence and the internet: manipulation in a consumptive society

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dc.contributor.advisorBuckingham, Justin
dc.contributor.authorGolda, Christopher P.
dc.contributor.departmentTowson University. Department of Psychology
dc.date.accessioned2015-12-17T19:17:05Z
dc.date.available2015-12-17T19:17:05Z
dc.date.issued2015-02-19
dc.date.submitted2014-12
dc.description(M.A.) -- Towson University, 2014.
dc.description.abstractResearch on Informational Social Influence (ISI) has demonstrated that an individual's opinion can be shaped by others. Subsequent research has shown that an individual's sensory perceptions can be influenced in the same manner, with significant implications for consumer advertising. The present study extends the current body of literature on ISI by applying this premise to artwork evaluated over the Internet. In this study, 60 participants were randomly assigned to one of four groups wherein they were asked to evaluate a piece of artwork over the Internet while unsuspectingly utilizing confederate ratings that were manipulated by opinion and credibility. The results demonstrated that confederate ratings influenced a participant's evaluation of artwork; however, confederate expertise and the interaction were not significant. Ultimately, these data demonstrate that ISI can generalize to aesthetic qualities. That is, perceived beauty of a piece of artwork in an online context varies with external influence.
dc.formatapplication/pdf
dc.format.extentvi, 52 pages
dc.genretheses
dc.identifierdoi:10.13016/M29H78
dc.identifier.otherTF2014Golda
dc.identifier.urihttp://hdl.handle.net/11603/1883
dc.language.isoeng
dc.relation.ispartofTowson University Archives
dc.relation.ispartofTowson University Electronic Theses and Dissertations
dc.relation.ispartofTowson University Institutional Repository
dc.rightsCopyright protected, all rights reserved.
dc.titleInformational social influence and the internet: manipulation in a consumptive society
dc.typeText
dcterms.accessRightsThere are no restrictions on access to this document. An internet release form signed by the author to display this document online is on file with Towson University Special Collections and Archives.

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