Media and public relations: cross perceptions and the role of media pitching

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dc.contributor.advisorJiang, Hua
dc.contributor.authorBerberich, Garrett
dc.contributor.departmentTowson University. Department of Mass Communication and Communication Studies
dc.date.accessioned2015-12-17T19:38:05Z
dc.date.available2015-12-17T19:38:05Z
dc.date.issued2013-02-21
dc.date.submitted2013-01
dc.description(M.S.) -- Towson University, 2013.
dc.description.abstractThe current study looked at the relationship between public relations and media professionals in regard to roles in news generation, professionalism and media pitching. Qualitative interviews were used to ask 14 professionals from both parties for their views on the other in terms of the above topics. Additionally, research sought to understand whether evaluations on news generation and professionalism affected media pitching evaluations. Previous studies on news generation, professionalism and media pitching set the groundwork for current research. Results showed that both professions broadly found media to have the larger effect on news generation, with public relations professionals being more split in the extent to which this was true. Both parties positively evaluated the professionalism of the other, and negatively evaluated media pitching. News generation proved to have an affect on media pitching evaluations, and interesting trends portrayed each party's focus to be on getting jobs done easily and effectively.
dc.formatapplication/pdf
dc.format.extentiv, 101 pages
dc.genretheses
dc.identifierdoi:10.13016/M24M84
dc.identifier.otherTF2012Berberich
dc.identifier.urihttp://hdl.handle.net/11603/2132
dc.language.isoeng
dc.relation.ispartofTowson University Archives
dc.relation.ispartofTowson University Electronic Theses and Dissertations
dc.relation.ispartofTowson University Institutional Repository
dc.rightsCopyright protected, all rights reserved.
dc.titleMedia and public relations: cross perceptions and the role of media pitching
dc.typeText
dcterms.accessRightsThere are no restrictions on access to this document. An internet release form signed by the author to display this document online is on file with Towson University Special Collections and Archives.

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