Planning the Unknown: The Simultaneity of Predictive and Non-predictive Entrepreneurial Strategies

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dc.contributor.authorKraaijenbrink, Jeroen
dc.contributor.authorRatinho, Tiago
dc.contributor.authorGroen, Aard J.
dc.date.accessioned2017-09-13T13:41:41Z
dc.date.available2017-09-13T13:41:41Z
dc.date.issued2012
dc.description.abstractTwo distinct approaches have emerged to categorize entrepreneurial strategies. While some argue that planning is beneficial for entrepreneurs, a growing body of literature argues that non- predictive strategies can also lead to successful outcomes. The effectuation framework gained attention and it is perhaps the most sophisticated theoretical framework to understand non- predictive strategies. In this paper, we investigate two of the effectuation principles and their relationship to firm performance. Based on an analysis of the business plans of 102 small firms, we find that both principles are comprised of two independent, orthogonal dimensions and that these dimensions affect firm performance differently. The implications are that future theorizing and research on entrepreneurship needs to go beyond the causation-effectuation dichotomy and that it is more fruitful to scrutinize the space of possible entrepreneurial strategies comprised by the various independent dimensions that make up the effectuation construct.en_US
dc.format.extent15 pagesen_US
dc.genrejournal articlesen_US
dc.identifierdoi:10.13016/M2SJ19R65
dc.identifier.citationKraaijenbrink, J., Ratinho, T., & Groen, A. J. (2012). Planning the unknown: the simultaneity of predictive and non-predictive entrepreneurial strategies. In Frontiers of entrepreneurship research. Babson College, 15en_US
dc.identifier.urihttp://hdl.handle.net/11603/5245
dc.language.isoen_USen_US
dc.publisherBabson Collegeen_US
dc.relation.isAvailableAtUniversity of Baltimore
dc.subjectentrepreneurial strategiesen_US
dc.subjectnon- predictive strategiesen_US
dc.subjecteffectuation principlesen_US
dc.subjectentrepreneurshipen_US
dc.titlePlanning the Unknown: The Simultaneity of Predictive and Non-predictive Entrepreneurial Strategiesen_US
dc.typeTexten_US

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