Of Spectacularization: Writing New Media Theory
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Saper, Craig. “Of Spectacularization: Writing New Media Theory.” Journal for Cultural and Religious Theory 4.2 (2003). https://jcrt.org/archives/04.2/saper.shtml.
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Abstract
Theories and histories of modern spectacles and media-inundated society have recently shifted from ideological analyses (i.e., analyses that see through an illusory spectacle world to manipulative apparatuses of social control) to synthetic analyses that use spectacles' structure as a basis, or lens, for writing. The former approach read media as texts. These textual theories created a tidy methodology for critics to use in reading and deciphering sounds and images as codes for sociopolitical meanings.