Marketing State Insurance Coverage Programs: Experiences from Four States

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dc.contributor.authorVolpel, Ann
dc.contributor.authorMikow, Asher
dc.contributor.authorEberly, Todd
dc.date.accessioned2019-07-09T12:50:30Z
dc.date.available2019-04-24T19:05:21Z
dc.date.issued2007-11
dc.description.abstractThis issue brief examines marketing and enrollment strategies in four states that have implemented coverage initiatives. It attempts to draw some conclusions on “best practices.” The Hilltop Institute (as the Center for Health Program Development and Management) conducted telephone interviews with state officials and health insurance agents and brokers from Arizona, Montana, New Mexico, and Oklahoma to elicit information about the relative success of various marketing strategies.en_US
dc.description.urihttps://www.hilltopinstitute.org/wp-content/uploads/publications/Marketing-State-Insurance-Coverage-Programs-Experiences-from-Four-States-pdf-1.pdfen_US
dc.format.extent8 pagesen_US
dc.genrereportsen_US
dc.identifierdoi:10.13016/m2rhzz-nrwz
dc.identifier.urihttp://hdl.handle.net/11603/13503
dc.language.isoen_USen_US
dc.publisherRobert Wood Johnson Foundation and Academy Healthen_US
dc.relation.isAvailableAtThe University of Maryland, Baltimore County (UMBC)
dc.relation.ispartofThe Hilltop Institute (UMBC) Works
dc.rightsThis item is likely protected under Title 17 of the U.S. Copyright Law. Unless on a Creative Commons license, for uses protected by Copyright Law, contact the copyright holder or the author.
dc.subjectstate health insurance coverage initiatives marketing and enrollment strategiesen_US
dc.subjecttelephone interviews with state officials and health insurance agents and brokers from Arizona, Montana, New Mexico, and Oklahomaen_US
dc.titleMarketing State Insurance Coverage Programs: Experiences from Four Statesen_US
dc.typeTexten_US

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