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The article focuses on the author's view on organizing an assessment expo in the U.S. He cites the article "Assessment Update," Jim Fulmer, Linda Musun and Aaron Baker which narrate their experience of organizing an assessment exposition. He mentions that to start an event one must secure the funding. He lists several suggestions for organizing including make a catchy title for sessions, do not get too steeped in own public relations (PR) and forum for colleagues at the other institutions.