Hood College Department of English and Communication Arts
Permanent URI for this collectionhttp://hdl.handle.net/11603/12976
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Item Generative AI and User-Generated Content: Influences on Brand-Consumer Relationships and Purchase Intentions(2025-04-24) Ghobrial, Meray; Witherow Brooke; Hood College English and Communication Arts; Hood College Departmental HonorsRecent advancements in generative artificial intelligence (genAI) applications have led to a growing body of research on organizational outcomes for companies that take advantage of these tools. Spending on AI in the retail sector and others has surpassed expert predictions, with expenditures on AI in marketing expected to reach $107.5 billion by 2028 (Ameen et al., 2021; Kshetri et al., 2024). As the use of AI in this field grows in popularity, especially among mid-level and junior marketers, marketing is predicted to be the firm function most heavily impacted by genAI (Cillo & Rubera, 2024; Kshetri et al., 2024). While the use of GenAI in marketing practices can be effective and efficient for organizations, research suggests this may come at a price (Bynder, 2024; Galloway & Swiatek, 2018; Xu et al., 2024). As AI becomes more advanced and AI and human-made content becomes less distinguishable, it is also more important than ever to study the impact of transparency on consumer-brand relationships. The purpose of this study is to examine the impact of genAI use in branded video content, specifically user-generated content, on brand-consumer relationship outcomes and customer buying intentions. The online survey experiment uses A/B testing-style procedures to analyze whether consumers react differently to brands that use AI than brands that do not, and the role of transparency in this relationship. The experiment found no significant impact of AI or disclosure on brand trust and satisfaction, but instead found that consumers could not easily distinguish between AI-generated and human-made content, emphasizing the importance of clear and transparent communications. This research is important because as genAI makes its way into video marketing content, it is critical to anticipate how consumers will react to it as it may potentially damage relationships with the brand.Item "Uneasy Lies the Head that Wears the Crown" - Fathers and Sons in Shakespeare's History Plays(2025-04) Carroll, Rebecca; Angello, Aaron; Mitchell-Buck, Heather; Verzosa, Noel; Department of English and Communications; Hood College Departmental HonorsShakespeare made fathers of kings in his history plays, but these fathers were not always fit to care for England, who he personifies as the complex—sometimes rebellious—child of the monarchy. These political figures depended on indifferent time, who could be considered a character or entity akin to Rumor from 2 Henry IV or the Chorus of Henry V, which pays no heed to each king’s preparedness to rule when he inherits the throne. It is through a combination of chance, political scheming, and personality that determines when each king puts on the crown, but it is up to his father or father figures to influence who the king is when he takes on his royal responsibility.Item Echoes in Starlight: An exploration of the Sun and Moon in various mythologies(2025-04-25) Phillips, Grey; Knapp, Elizabeth; Hood College English and Communication Arts; Hood College Departmental HonorsItem Broadway, the Media, and Framing Theory(2025-04-24) DeGennaro, Sophia; Elizabeth Atwood; Noel Verzosa; Aaron Angello; Hood College English and Communication Arts; Hood College Departmental HonorsThis paper examines the growing relationship between Broadway and media, with a focus on the way media framing is used to portray historical Broadway shows that include difficult topics. Using reviews from internal and external publications of shows, this paper analyzes the specific media frames portrayed for each show. It also analyzes emerging trends and the future of the relationship between Broadway and the media. All publications cited were selected for their geographical relevance to Broadway, and history of covering Broadway shows up to the relevant review. Newspapers include The New York Times, Variety, Playbill, New York Magazine, Dance Magazine, and The Washington Post and Times Herald. Reviews were largely pulled from the database Newspapers.Com, and were published within the first month following the show’s debut. This paper specifically covers the shows West Side Story, Hair, Rent, and The Colour Purple.Item (Don’t) Eat Your Young: The Creation, Deconstruction, and Reconstruction of Communities, Development of Agency, and Modeling of Learning Behaviors in Folklore, Adaptations of Folklore, and Stories Inspired by Folklore(2025-04) Frost, Phebe; Dr. Heather Mitchell-Buck; Dr. Trevor Dodman; Dr. Brooke Witherow; Hood College English and Communication Arts; EnglishItem "Only a Demon in Her Shape": A Queer Positive Reading of Bram Stoker's Dracula(2024) Kayla Swain; Dr. Mitchell-Buck, Heather; Dr. Knapp, Elizabeth; Dr. Pincikowski, Scott; Hood College English and Communication Arts; Hood College Departmental HonorsSince Dracula embodies a lot of Queer stereotypes from the time and multiple members of Stoker’s band of heroes show signs of being closeted, many scholars have taken to reading Stoker’s heroes’ rejection of Dracula as a rejection of their Queer identities. The problem with such readings is that they tend to emphasis the groups’ acts of Queer shame without acknowledging the fact that they come to find love and acceptance among one another and so, resolve their fears, insecurities, and the self-hatred they feel as a result of being a Queer person living in late nineteenth century England. By acknowledging neither the acceptance the group receives from one another nor the resolution of their Queer shame, those who read Stoker’s horror novel through a Queer lens have repeatedly reached the conclusion that Dracula is symbolic of and or intended to represent Stoker’s heroes’ Queer desires and sentiment. All the while, another interpretation, one that acknowledges the groups’ acceptance of their Queer identities and paints Dracula as a symbol of the negative, monstrous image of the “homosexual” that tormented the Queer community in the aftermath of the 1885 Amendment and Oscar Wilde trials, has gone mostly unexplored and ignored. And that interpretation is what this paper explores.Item Digital Ministry: An analysis of social media use in local Christian youth ministries(2024-04-25) Weinel, Braden; Goldenbach, Alan; Hood College Department of English and Communication Arts; Hood College Departmental Honors ProgramItem Migrant Motherhood: The Impact of How Literature Frames Depression-Era Women(2024-04) Emily Webb; Dr. Amy Gottfried; Hood College Department of English and Communication Arts; Hood College Departmental HonorsItem The Role of Prophecy and Destiny in Young Adult Literature through the Lens of the Tiger's Curse Series(2024-04-23) Sell, Rachel; Mitchell-Buck, Heather; Department of English and Communication Arts; Hood College Departmental HonorsYoung adult literature is transformative and helpful for adolescent readers during a pivotal time in their lives, and the use of prophecy enhances literature's ability to impact readers' attitudes and emotions about themselves and their challenges. The Tiger's Curse series provides young readers with a character who navigates similar developmental challenges and reaches her full potential as she follows the tasks outlined in an ancient prophecy. The series artfully combines prophecy with romance, a search for purpose and self-potential, and forming connections and relationships, which mirrors young readers’ realities to imbibe the sense that we are all destined to achieve something; this sentiment is a welcome and necessary message to youth who are tasked with finding themselves and their role in life.Item Let Me Go: A Novella(2024-04-22) Madison Gerow; Dr. Amy Gottfried; Dr. Janis Judson; Dr. Heather Mitchell-Buck; Hood College Department of English and Communication Arts; Hood College Departmental HonorsItem Queen Gertrude in Theory: The Construction of Hamlet’s Mother in Criticism and Film(2016-05) Murphy, Taylor; Sandona, Mark; Hood College English and Communication Arts; Hood College Departmental HonorsShakespeare’s Queen Gertrude has one of the smallest central roles in Hamlet’s tragedy. However, despite her notable physical absence, Hamlet and Claudius spend much time in the play ruminating on their respective relationships with the queen. Gertrude’s absence in the play extends to literary criticism on Hamlet: her character is the least developed of Hamlet characters in literary criticism, especially in early literary criticism. The lack of attention Gertrude receives in this area begs the question, why? What is it about her character that makes her unworthy of analysis? Early critics tend to reduce Gertrude to the comments Hamlet makes about her and, while recent critics look at Gertrude’s personal words and actions, they still create readings of her that are rooted in the role she has with these male characters. Perhaps it is this role as a mother and queen that makes literary critics view Gertrude in a one-dimensional way, but Shakespeare’s ambiguities could also be the cause.Item Some Voices We Remember: A Collection of Poems(2018-04-23) Polito, Taylor A.; Angello, Aaron; Hood College English and Communication Arts; Hood College Departmental HonorsThe collective reality we live in each day is crafted by the unique experiences of each individual, the perceived appropriate responses to these experiences, and whether one is willing to challenge the perception of what is acceptable of this reality we share. Poetry creates necessary dissonance between the unique experience and the collective reality. Through my research, I have fine tuned my ability to distinguish modern poetic works that create friction between the perceived reality and the individual reality effectively from modern poetic works that serve separate purposes. Several texts I have looked at over the course of my research revolve around themes of identity, race, sexuality, and what it means to be a modern American challenging a difficult sociopolitical climate. The most effective works I read tend to relay political messages through the exploration of personal experiences using deconstruction and reconstruction of poetic form.Item The Brightest Fell: Renaissance Variations of the Fall of Lucifer in Marlovian and Shakespearean Drama(2017-04) Samuels, Logan; Sandona, Mark; Hood College English and Communication Arts; Hood College Departmental HonorsPerhaps the greatest struggle for triumph through usurpation, which resulted in immense failure and an eternity of punishment, is the tale of Lucifer, the infamous challenger of God and his kingdom of heaven. Ambitious for power, Lucifer’s attempt to steal God’s throne ends in his banishment from heaven, and a drastic fall from God’s grace into the depths of hell. “The Fall of Lucifer” is a familiar tale with mysterious origins, which many people, regardless of their religious beliefs and upbringing are familiar with. Lucifer’s fall has been showcased in literature and film, and has been the basis for the creation of the underworld. From Dante Alighieri’s Divine Comedy to John Milton’s Paradise Lost, Lucifer is a recognizable face and a key player in conjuring up most images and interpretations of hell. Lucifer’s fall has been retold time and again, whether it be for the purposes of entertainment or as a serious warning to those who threaten to stray from their dutiful place, yearning to wield more power than to which they are accustomed. The fall incorporates a variety of morals and lessons which caution against the dangers of jealousy, pride, ambition and reaching beyond who we are meant to be and what we are tasked to do. This project will explore the roots of the fall of Lucifer in its medieval play form and examine its progression and reimagined vision for the Renaissance stage.Item The Jane Austen Movie Club: An Analysis of Modern Jane Austen Film Adaptations(2017-05) Blaser, Eleanor; Orloff, Katherine; Hood College English and Communication Arts; Hood College Departmental HonorsWhen the first epic motion picture, The Birth of a Nation, was released in 1915, Jane Austen had been dead for almost one hundred years, and the quaint stories of her regency girls trying to find husbands seemed to be far from most filmmakers minds. Austen wouldn’t make her way to the big screen for another twenty-five years, with Robert Z. Leonard’s 1940 adaptation of Pride and Prejudice, and her characters wouldn’t make it into the modern world for much longer. Yet in the last couple of decades, Austen has gone through a resurgence in the world of film, thanks in no small part to one particular genre: the modern movie adaptation. The last twenty years have seen Jane Austen characters all over the world – from the streets of Beverly Hills to the beaches in India – reimagined and rewritten to work in the modern day. While some of these adaptations have been more successful than others, they ultimately help to illuminate her genius, and show both her great foresight and her ability to construct timeless characters and plots. Modern adaptations of Jane Austen have all helped to prove that the stories of Austen do not grow old with time, and that her universality as a writer still shines through just as brightly almost two hundred years after her death.Item “The Reservation of My Mind”: Changes in Sherman Alexie’s Post 9/11 Literature(2015-12) Pietrzak, Sara; Gottfried, Amy; Hood College English and Communication Arts; Hood College Departmental HonorsSherman Alexie is a complicated author to write about and to discuss for a multitude of reasons. He is a living poet and author who is active on social media, accomplished in several art forms, political, and at times polarizing. A member of the Spokane/Coeur d'Alene tribe, Alexie was raised on the Spokane Indian reservation in Wellpinit, Washington, and now resides in Seattle, Washington. He is a Native American author who, at times, alternately embraces and rejects the idea of what a writer’s ethnicity means in terms of opportunity and responsibility. Often, these views are in opposition to one another. His works, while not directly autobiographical, feature details from his very public life history, sometimes making obvious connections between himself and his characters, seemingly begging readers to connect the dots. While small biographical details are not the focus of this research, they do help to support ideas of how larger autobiographical themes translate into his literature, particularly how the events surrounding September 11th, 2001 affected Alexie’s writing.Item Love Thy Ideal Neighbor: Permitted and Forbidden Relationships in Utopian Fiction(2018-04) Barrientos, Miranda; Mitchell-Buck, Heather; Hood College English and Communication Arts; Hood College Departmental HonorsWriting a story that takes place in a fictional setting requires the author to do at least a little bit of worldbuilding—that is, creating a fictional world. Aside from names of places, such a story needs to convey how the fictional culture has influenced its characters. While some readers find it satisfying to know through the text that the author has put thought into the story's world at large, other readers do not notice this unless there is a crucial piece missing. If the story draws attention to the characters' eating habits, for instance, then readers will notice whether the author explains how the people in the fictional setting get their food. Creating a utopia in a story is a form of worldbuilding; what distinguishes utopian writing from other worldbuilding is its message about how the written society functions compared with the author's native society: what works, what falls short of the ideal, and what risks are in its near future.Item The Evolution of Women in Bollywood Films(2023-04-24) Ramcharran, Jessica; Orloff, Katherine; English and Communication Arts; Hood College Departmental HonorsItem An Analysis of the Impact of Social Media on Student-Athlete Mental Health(2023-04-24) Armstrong, Hannah; Goldenbach, Alan; English and Communication Arts; Hood College Departmental HonorsDiscussion surrounding mental health has become increasingly relevant and made its way to the forefront of conversations in recent years. On top of this, the emergence of a devastating global pandemic and a transition into a what may be deemed a “new normal” has certainly complicated the lives of many, especially young adults. In addition, prevalence and widespread use of social media has become increasingly common. The research in this paper seeks to discover how social media usage impacts collegiate student-athletes' mental health by analyzing the social media habits of these student-athletes.Item Empowering Female Characters in The Lord of the Rings and their Transition from Book to Film(2023-04-24) Wilson, Madelyn; Dodman, Trevor; Mitchell-Buck, Heather; Huard, Mallory; English and Communication Arts; Hood College Departmental HonorsItem Hera: A Novella(2023-04-20) Young, Dorian; Gottfried, Amy; English and Communication Arts; Hood College Departmental HonorsHera: A Novella tells the story of a human girl who has grown up in the Elven kingdom of Seren. Dark forces of the wasteland the Hadrianus are revealed and hidden powers uncovered after a heartbreaking betrayal and the discovery of a lost home and family. Does Hera have what it takes to confront her past while also forging her future?