Putnam, Laksamee

Permanent URI for this collectionhttp://hdl.handle.net/11603/14434

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    From Idea to Instagram: How an Academic Library Marketing Committee Created a Character for the YouTube Generation
    (Rowman & Littlefield, 2016-05) Putnam, Laksamee; Garczynski, Joyce; Woznicki, Lisa
    After observing low usage statistics for a handful of library services, Albert S. Cook Library’s Marketing Committee decided to create videos to promote underutilized resources. In past videos, the library relied on student actors, but it became increasingly difficult to find students willing to participate. As a result, the library purchased a puppet and then created videos featuring him. This chapter details how committee members created the puppet’s persona and scripted, filmed, edited, promoted and assessed the effectiveness of these videos. The chapter concludes with considerations for other libraries wishing to develop their own character-centric promotional campaigns.
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    Enhancing Information Literacy Instruction with Google Drive
    (Rowman & Littlefield, 2015) Putnam, Laksamee
    By using the various tools available through Google Drive (forms, spreadsheets, presentations), librarians can increase student participation and provide more interactive instruction sessions. This chapter will profile how one academic librarian integrates Google tools into lesson plans, and provide examples of in-class activities for a range of topics, from citation style to database practice.