"Authentically Disney, distinctly Chinese": Exploring the use of culture in Disney’s international theme parks

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SherlockFrances_Spring2017.pdf (1.35 MB)

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http://hdl.handle.net/11603/10843

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SU Honors College Theses

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Author/Creator ORCID

Date

2017

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theses
Text

Department

Management and Marketing

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Citation of Original Publication

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Subjects

Disneyland parks
Disneyland (Paris)
Disneyland (Hong Kong)
Disneyland (Tokyo)
Disneyland (Shanghai)
Theme parks
Consumer culture
Family values
Service with a smile
Themed land concept
Theme park revenues
Theme park attendance
Walt Disney

Abstract