Marketing State Insurance Coverage Programs: Experiences from Four States
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Subjectsstate health insurance coverage initiatives marketing and enrollment strategies
telephone interviews with state officials and health insurance agents and brokers from Arizona, Montana, New Mexico, and Oklahoma
This issue brief examines marketing and enrollment strategies in four states that have implemented coverage initiatives. It attempts to draw some conclusions on “best practices.” The Hilltop Institute (as the Center for Health Program Development and Management) conducted telephone interviews with state officials and health insurance agents and brokers from Arizona, Montana, New Mexico, and Oklahoma to elicit information about the relative success of various marketing strategies.