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dc.contributor.advisorSummers, Kathryn
dc.contributor.advisorKohl, Deborah
dc.contributor.advisorWalsh, Greg
dc.contributor.authorTillett, Christian P.
dc.contributor.departmentUniversity of Baltimore. School of Information Arts and Technologies.en_US
dc.contributor.programUniversity of Baltimore. Doctor of Science in Information and Interaction Design.en_US
dc.descriptionD.S. -- University of Baltimore, 2020
dc.descriptionDissertation submitted to the Yale Gordon College of Arts and Sciences of the University of Baltimore in partial fulfillment of the requirements for the degree of Doctor of Science in Information and Interaction Design
dc.description.abstractInformation and Communication Technologies for Development (ICT4D) attempt to make the benefits of the information and communication enabled by technology available to developing or disadvantaged groups, but these projects have historically faced challenges of adoption and sustainability. Social media can potentially provide growth opportunities for ICT4D nonprofit organizations and non-governmental organizations (NGOs) through project adoption and collaboration; however, projects lack guidance on how to track and analyze the impact of the social media campaign on adoption of an ICT4D project. Historically, nonprofits and NGOs have relied on their websites to provide information to key stakeholders and partners, but social media provides an outlet for real-time collaboration as opposed to one-way information dissemination. In the case of ICT4D projects, the collaborative nature of social media can provide a channel to solicit feedback, impart good practices, and drive adoption of the solution for which the project is being conducted. In particular, the 3-2-1 service, a potentially high-value initiative, may benefit from including a social media campaign. The 3-2-1 service allows for organizations to make their content available to everyone within a country, ondemand, for no-cost using a toll-free short-code and using an interactive voice response (IVR) menu. Users dial the short-code and navigate the menu to select content about agriculture, financial services, health, etc.; content would be provided in their local language and recorded by native speakers. This paper explores the manner in which social media can benefit the adoption of the 3-2-1 service within country programs run by the Catholic Relief Services nonprofit organization. Additionally, this paper provides a proposed toolkit that can be used to create a social media campaign to drive adoption of any ICT4D project and provides proposed metrics to track success.en_US
dc.format.extent171 leavesen_US
dc.rightsAttribution-NoDerivs 3.0 United States*
dc.rightsThis item may be protected under Title 17 of the U.S. Copyright Law. It is made available by the University of Baltimore for non-commercial research and educational purposes.
dc.subjectSocial Mediaen_US
dc.subjectInformation scienceen_US
dc.subjectinformation and communication technology (ICT)en_US
dc.subjectinformation and communication technology for developmenten_US
dc.subjectproject adoptionen_US
dc.titleThe Role of Social Media within the Context of ICT4D Projects: How can the use of Social Media Enhance Project Adoption?en_US

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Except where otherwise noted, this item's license is described as Attribution-NoDerivs 3.0 United States