Facebook use in Bhutan: A Comparative Study

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p1-hamidi-Bhutan.pdf (234.15 KB)

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http://hdl.handle.net/11603/19969

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UMBC Information Systems Department
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2013-12

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conference papers and proceedings preprints
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Foad Hamidi and Melanie Baljko, Facebook use in Bhutan: A Comparative Study, https://www.researchgate.net/publication/265466172_Facebook_in_Bhutan_A_Comparative_Study

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Abstract

Technology is adopted and used in novel ways in different contexts. We present results from a survey concerning the use of the Facebook social network in the Kingdom of Bhutan and compare the results with similar surveys conducted in the United States. The results uncover differences and similarities between the ways the technology is used in the two very different contexts. The comparison shows that Facebook users in Bhutan are more likely than their American counterparts, to browse the profiles of and add social network members that they have not met previously.