Effects Of group interaction On community-based information sharing
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Date
2018-01-01
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Department
Information Systems
Program
Information Systems
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Distribution Rights granted to UMBC by the author.
Access limited to the UMBC community. Item may possibly be obtained via Interlibrary Loan thorugh a local library, pending author/copyright holder's permission.
This item is likely protected under Title 17 of the U.S. Copyright Law. Unless on a Creative Commons license, for uses protected by Copyright Law, contact the copyright holder or the author.
Access limited to the UMBC community. Item may possibly be obtained via Interlibrary Loan thorugh a local library, pending author/copyright holder's permission.
This item is likely protected under Title 17 of the U.S. Copyright Law. Unless on a Creative Commons license, for uses protected by Copyright Law, contact the copyright holder or the author.
Abstract
The success of community-based information sharing critically depends on the retention and engagement of its members. In this study, we study the impact of natural groups on user engagement and retention in community-based information sharing. To do that, a novel mobile application was developed to capture the activities of users in real time college campus event sharing. We also conducted a user study to exam the impact of group affiliation and group size on user retention, user engagement, and overall user satisfaction. The study results indicate that participants affiliated with a natural group are more likely to engage in using the application longer, using it more frequently and more satisfied with the application as compared to independent individuals who are not members of any natural groups. The study results also suggest that the size of groups could impact user engagement and retention. The practical and theoretical implications of this research are also discussed.