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    Communicating art, virtually!: psychological effects of technological affordances in a virtual museum

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    Kim Communicating Art Virtually.pdf (890.8Kb)
    Links to Files
    https://doi.org/10.1080/10447318.2015.1033912
    Permanent Link
    10.1080/10447318.2015.1033912
    http://hdl.handle.net/11603/24339
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    • Kim, Hyang-Sook
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    Author/Creator
    Sundar, S. Shyam
    Go, Eun
    Kim, Hyang-Sook
    Zhang, Bo
    Author/Creator ORCID
    https://orcid.org/0000-0002-5650-5505
    Date
    2015-05-27
    Type of Work
    26 pages
    Text
    journal articles
    Department
    Towson University. Department of Mass Communication
    Citation of Original Publication
    Sundar, S.S., Go, E., Kim, H-S., & Zhang, B. (2015). Communicating art, virtually!: Psychological effects of technological affordances in a virtual museum. International Journal of Human-Computer Interaction, 31 (6), 385-401. https://doi.org/10.1080/10447318.2015.1033912
    Subjects
    Virtual museums
    User interfaces (Computer systems)
    Wayfinding
    Computer network resources
    Abstract
    Museums lean heavily on recent developments in communication technologies to create an authentic experience for online visitors of its galleries. This study examines whether three specific affordances of communication technology—customization, interactivity, and navigability—can provide the personal, social, and physical contexts, respectively, that are necessary for ensuring an enjoyable museum experience. A 2 (presence vs. absence of customizable gallery) × 2 (presence vs. absence of live-chat with others) × 2 (presence vs. absence of 3D navigational tool) between– subjects factorial experiment (N = 126) found that although each affordance is associated with distinct psychological benefits (customization with sense of agency and control, interactivity with reciprocity, and navigability with perceived reality), combining them on the same interface tends to undermine these benefits. In addition, power usage moderates the effectiveness of each affordance on the interface. Theoretical and practical implications are discussed.


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    Towson University
    8000 York Road
    Towson, Maryland 21252

    Website:
    www.towson.edu

    Contact Info:
    azukowski@towson.edu
    410-704-5318
    http://libraries.towson.edu/md-soar


    If you wish to submit a copyright complaint or withdrawal request, please email mdsoar-help@umd.edu.