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dc.contributor.authorKim, Hyang-Sook
dc.contributor.authorKim, Kyongseok
dc.contributor.departmentTowson University. Department of Mass Communicationen_US
dcterms.creatorhttps://orcid.org/0000-0002-5650-5505en_US
dcterms.creatorhttps://orcid.org/0000-0003-1216-1154en_US
dc.date.accessioned2022-04-19T18:13:12Z
dc.date.available2022-04-19T18:13:12Z
dc.date.issued2020-08-07
dc.description.abstractDespite considerable research on entertainment-education, the influence of cognition on viewer appreciation and learning remains unclear. A pretest-posttest laboratory experiment was conducted to examine the effects of explicit health information embedded in a medical drama via video captioning on the processing of the narrative and health information and acquisition of health knowledge. The captions increased cognitive load for health information processing, facilitating recall, and retention of health knowledge. Neither cognitive load for narrative processing nor narrative absorption differed between the captioned and uncaptioned videos. The findings suggest discrete but complementary areas of cognition for entertainment content designed for health education.en_US
dc.description.urihttps://doi.org/10.1080/08838151.2020.1796392en_US
dc.formatapplication/pdf
dc.format.extent21 pagesen_US
dc.genrejournal articlesen_US
dc.identifierdoi:10.13016/m2oln6-bzxs
dc.identifier.citationKim, H-S., & Kim, K. (2020). Open captioning as a means of communicating health information: The role of cognitive load in processing entertainment-education content. Journal of Broadcasting & Electronic Media, 64(3), 519-539. https://doi.org/10.1080/08838151.2020.1796392en_US
dc.identifier.issn0883-8151
dc.identifier.issn1550-6878
dc.identifier.uri10.1080/08838151.2020.1796392
dc.identifier.urihttp://hdl.handle.net/11603/24558
dc.language.isoen_USen_US
dc.publisherTaylor & Francisen_US
dc.relation.isAvailableAtTowson University
dc.relation.isAvailableAtTowson University
dc.relation.ispartofseriesJournal of Broadcasting & Electronic Media;volume 64, issue 3
dc.subjectCommunication in medicineen_US
dc.subjectClosed captioningen_US
dc.subjectCognitionen_US
dc.subjectHealth -- Information servicesen_US
dc.subjectHealth educationen_US
dc.subjectEntertainment-educationen_US
dc.titleOpen captioning as a means of communicating health information: The role of cognitive load in processing entertainment-education contenten_US
dc.typeTexten_US


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