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    Using interface cues in online health community boards to change impressions and encourage user contribution

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    Kim Using Interface Cues.pdf (1.271Mb)
    Links to Files
    https://doi.org/10.1145/1978942.1979028
    Permanent Link
    10.1145/1978942.1979028
    http://hdl.handle.net/11603/24627
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    • Kim, Hyang-Sook
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    Author/Creator
    Kim, Hyang-Sook
    Sundar, S. Shyam
    Author/Creator ORCID
    https://orcid.org/0000-0002-5650-5505
    Date
    2011-05
    Type of Work
    application/pdf
    15 pages
    Text
    journal articles
    Department
    Towson University. Department of Mass Communication
    Citation of Original Publication
    Kim, H-S., & Sundar S. (2011, May 7-12). Using interface cues in online health community boards to change impressions and encourage user contribution. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems. Vancouver, BC, Canada, 2011, 599-608. https://doi.org/10.1145/1978942.1979028
    Subjects
    Authority cues
    Bandwagon cues
    Heuristic algorithms
    Sense of agency
    Sense of community
    User contribution
    Health Community Boards
    Abstract
    Online health message boards have become popular, as users not only gain information from other users but also share their own experiences. However, as with most venues of user-generated content, there is need to constantly make quality evaluations as one sifts through enormous amounts of content. Can interface cues, conveying (1) pedigree of users posting content and (2) popularity of the posted content, help new users efficiently make credibility assessments? Furthermore, can the assignment of these same cues to their own posts serve to motivate content generation on their part? These questions were investigated in a 2-session between-subjects experiment (N = 99) with a prototype of a message-board that experimentally varied interface cues, and found that popularity indicators are more influential than pedigree indicators for both evaluation of existing content and contribution of new content. Findings also suggest theoretical mechanisms— involving such concepts as perceived authority, bandwagon effects, sense of agency and sense of community—by which cues affect user experience, providing rich implications for designing and deploying interface cues.


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    Towson University
    8000 York Road
    Towson, Maryland 21252

    Website:
    www.towson.edu

    Contact Info:
    azukowski@towson.edu
    410-704-5318
    http://libraries.towson.edu/md-soar


    If you wish to submit a copyright complaint or withdrawal request, please email mdsoar-help@umd.edu.