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dc.contributor.advisorPointer, Amy
dc.contributor.authorVan Allen, Lindsay
dc.contributor.departmentUniversity of Baltimore. Yale Gordon College of Arts and Sciencesen_US
dc.contributor.programMaster of Fine Arts in Integrated Designen_US
dc.date.accessioned2017-05-15T19:56:14Z
dc.date.available2017-05-15T19:56:14Z
dc.date.issued2017-05
dc.descriptionM.F.A. -- University of Baltimore, 2017en_us
dc.descriptionThesis submitted to the School of Communications Design at the University of Baltimore in partial fulfillment of the requirements for the degree of Master of Fine Arts in Integrated Designen_us
dc.description.abstractTechnology is changing the way we exercise. A reported $120 million was spent on fitness and sport applications, with an estimated $400 million by 20161. Within this fitness market, there are hundreds of styles of exercise that develop a following. Niche marketing is on the rise creating very specific, narrowly focused networks where like-minded individuals can create an online community. Paul Chaney, principal at Chaney Marketing Group, recently had this to say, “Facebook and Twitter have become incredibly noisy and over-crowded, with much of the content lacking any degree of relevance or depth.en_US
dc.format.extent110 leavesen_US
dc.format.mimetypeapplication/pdf
dc.genreThesisen_US
dc.identifierdoi:10.13016/M2HV7K
dc.identifier.otherUB_2017_VanAllen_L
dc.identifier.urihttp://hdl.handle.net/11603/3922
dc.language.isoen_USen_US
dc.rightsThis item may be protected under Title 17 of the U.S. Copyright Law. It is made available by the University of Baltimore for non-commercial research and educational purposes.en_us
dc.subjectFitnessen_US
dc.subjectExerciseen_US
dc.subjectRatingsen_US
dc.subjectReviewsen_US
dc.subjectAnonymityen_US
dc.subjectNiche Marketen_US
dc.subjectTechnologyen_US
dc.titleThe Sweat Exchangeen_US
dc.typeTexten_US


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