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    When Protests go Virtual: How Organizing Social Protest in Virtual Worlds Changes the Nature of Organizing.

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    When Protests go Virtual- How Organizing Social Protest in Virtua.pdf (196.5Kb)
    Links to Files
    http://aisel.aisnet.org/amcis2010/553/
    Permanent Link
    http://hdl.handle.net/11603/3980
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    • UBalt Faculty Scholarship
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    Author/Creator
    Blodgett, Bridget Marie
    Tapia, Andrea
    Date
    2010
    Type of Work
    10 pages
    Text
    conference papers and proceedings
    Citation of Original Publication
    Blodgett, B., Tapia, A. (2010). “When Protests go Virtual: How Organizing Social Protest in Virtual Worlds Changes the Nature of Organizing” 16th Americas Conference on Information Systems (AMCIS), Lima, Peru, August 14-17, 2010.
    Subjects
    Protest
    Virtual Worlds
    Information Communication Technology
    IBM
    Second Life
    Abstract
    In this paper, we introduce a case study of social protest that has occurred in the virtual world Second Life. This case is a labor strike that occurred against IBM by Italian employees and a large European labor union. We begin with identifying the four key elements in the protest organizing process: Identifying Supporters, Organizing and Establishing Hierarchy, Getting the Word Out, and Building Solidarity/Establishing Social Networks. Next, we briefly examine how non-virtual technologies have changed the protest organizing process. Finally, we present our case data and illustrate how moving a protest to a fully virtual environment changes the organizing process. We conclude by asserting that three aspects fundamentally change protest organizing: entertainment, costs, and culture.


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    Robert L. Bogomolny Library
    University of Baltimore
    1420 Maryland Ave.
    Baltimore, MD 21201
    Email: knowledgeworks@ubalt.edu


    If you wish to submit a copyright complaint or withdrawal request, please email mdsoar-help@umd.edu.