The importance of international business to the strategic agenda of U.S. CEOs

dc.contributor.authorHoffman, Richard C.
dc.contributor.authorGopinath, C.
dc.date.accessioned2015-09-23T16:12:46Z
dc.date.available2015-09-23T16:12:46Z
dc.date.issued1994
dc.description.abstractThe growth of international business (IB) and concerns about the relevance of IB research indicate the need for managerial input on the topic. A survey of 108 U.S. CEOs reveals that IB issues are an important part of their strategic agenda. Four types of IB issues are identified which reveal that American CEOs appear to be taking a proactive stance regarding the international arena. The CEOs were also found to hold diverse perceptions of IB issues. The implications of these findings are discussed.en
dc.description.urihttp://doi.org/10.1057/palgrave.jibs.8490215
dc.identifierdoi:10.13016/M2PH1D
dc.identifier.issn0047-2506
dc.identifier.urihttp://hdl.handle.net/11603/203
dc.language.isoenen
dc.relation.isAvailableAtSalisbury Universityen
dc.subjectInternational Businessen
dc.subjectAmerican CEOsen
dc.titleThe importance of international business to the strategic agenda of U.S. CEOsen
dc.typeTexten

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