Global diffusion of franchising: A country level examination

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dc.contributor.authorHoffman, Richard C.
dc.contributor.authorPreble, John F.
dc.contributor.departmentManagement and Marketingen_US
dc.date.accessioned2015-12-15T16:32:12Z
dc.date.available2015-12-15T16:32:12Z
dc.date.issued2001
dc.description.abstractFranchising has experienced rapid international growth. This study examines strategic and country characteristics in twenty-four nations to explain the spread of franchising across borders. The size of the franchising sector along with the country factors of per capita income, urbanization, media availability, and certain cultural values were positively associated with franchising diffusion. Contrary to expectations, strategic characteristics were more important than country characteristics in explaining franchising diffusion. The implications of these findings for practice and research are discussed.en_US
dc.genrejournal articlesen_US
dc.identifierdoi:10.13016/M2GD85
dc.identifier.citationHoffman, R. C. & Preble, J. F. (2001). Global diffusion of franchising: A Country level examination. Multinational Business Review, 9(1), 66-76.en_US
dc.identifier.urihttp://hdl.handle.net/11603/1850
dc.language.isoen_USen_US
dc.relation.isAvailableAtSalisbury UniversityEnglish
dc.subjectFranchisingen_US
dc.subjectMultinational Corporationsen_US
dc.titleGlobal diffusion of franchising: A country level examinationen_US
dc.typeTexten_US

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