Enrollment Management: The Graduate Education Professional's Perspective
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Date
2015
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Higher Education Program
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Doctor of Philosophy
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This item is made available by Morgan State University for personal, educational, and research purposes in accordance with Title 17 of the U.S. Copyright Law. Other uses may require permission from the copyright owner.
Abstract
Understanding enrollment management has become more popular in institutions of higher education over the past few decades. Many studies conducted approach enrollment management from a broad overview and typically focus' on undergraduate education. Findings from this study have introduced the need for a more structure-oriented grasp of enrollment management at the graduate level. The intent of this qualitative study was to look at enrollment management at the graduate level from the graduate enrollment manager's perspective. Sixteen participants that work in graduate education were selected for this study. The instrument for this study included a semi-structured, tape-recorded, set of open-ended interview questions.