The Strengths, Weaknesses, Opportunities, and Threats Analysis of Big Data Analytics in Healthcare

Abstract

Improving the performance and reducing the cost of healthcare have been a great concern and a huge challenge for healthcare organizations and governments at every level in the US. Measures taken have included laws, regulations, policies, and initiatives that aim to improve quality of care, reduce costs of care, and increase access to care. Central to these measures is the meaningful and effective use of Big Data analytics. To reap the benefits of big data analytics and align expectations with results, researchers, practitioners, and policymakers must have a clear understanding of the unique circumstances of healthcare including the strengths, weaknesses, opportunities, and threats (SWOT) associated with the use of this emerging technology. Through descriptive SWOT analysis, this article helps healthcare stakeholders gain awareness of both success factors and issues, pitfalls, and barriers in the adoption of big data analytics in healthcare