"Free to Say No": Evoking Freedom Increased Compliance in Two Field Experiments
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Date
2017-03
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Department
Division of Applied Behavioral Sciences
Program
Psychology
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Attribution-NoDerivs 3.0 United States
Abstract
This research tested the effectiveness of the evoking freedom technique in two field experiments. Participants were asked to either complete a survey (Experiment 1) or to allow a stranger to borrow their mobile phone to make a call (Experiment 2). Half of the requests involved language that evoked freedom (“feel free to say no”). In both experiments, results showed significantly greater compliance in the “feel free to say no” condition.