Research Done Right: A Reflection of the Impact of Mentorship and Experiential Learning via the Public Relations Research Course

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Meganck, Shana, Rowena Briones, and Katharine Pyle. “Research Done Right: A Reflection of the Impact of Mentorship and Experiential Learning via the Public Relations Research Course.” Perspectives on Undergraduate Research and Mentoring 5.1. (2019) https://www.elon.edu/u/academics/undergraduate-research/purm/purm-5-1/.

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Abstract

Public relations research is an essential part of any undergraduate public relations curriculum, and an important part of preparing students for the industry. This paper takes a reflective look at the benefits and challenges of this course and the value of mentoring and experiential learning in helping students better understand the research process.