Tero Karppi’s Disconnect: Facebook’s Affective Bonds

Author/Creator

Author/Creator ORCID

Date

2020

Department

Program

Citation of Original Publication

Brumis, Alyssa M. “Tero Karppi’s Disconnect: Facebook’s Affective Bonds.” Rhizomes: Cultural Studies in Emerging Knowledge, no. 36, 2020, doi:10.20415/rhiz/036.r02

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Attribution-NonCommercial 4.0 International

Subjects

Abstract

As one of the 2.45 billion users of Facebook, the thought of disconnecting from the platform feels drastic, isolating, and alienating. Even after data breaches, the Cambridge Analytic scandal,[2] and a multitude of egregious decision-making from Facebook executives, for me, disconnection is not an option. These feelings may be similar to what any avid FB-user might feel when debating disconnecting from the platform. Not having a Facebook account, not engaging in “liking,” posting status updates, or sharing content, means missing out – on newsfeed posts, event invitations, the thoughts and musings of acquaintances and co-workers, direct messages from friends (or long lost family members!), and advertisements, news stories, and games.