Tero Karppi’s Disconnect: Facebook’s Affective Bonds


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Citation of Original Publication

Brumis, Alyssa M. “Tero Karppi’s Disconnect: Facebook’s Affective Bonds.” Rhizomes: Cultural Studies in Emerging Knowledge, no. 36, 2020, doi:10.20415/rhiz/036.r02


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As one of the 2.45 billion users of Facebook, the thought of disconnecting from the platform feels drastic, isolating, and alienating. Even after data breaches, the Cambridge Analytic scandal,[2] and a multitude of egregious decision-making from Facebook executives, for me, disconnection is not an option. These feelings may be similar to what any avid FB-user might feel when debating disconnecting from the platform. Not having a Facebook account, not engaging in “liking,” posting status updates, or sharing content, means missing out – on newsfeed posts, event invitations, the thoughts and musings of acquaintances and co-workers, direct messages from friends (or long lost family members!), and advertisements, news stories, and games.