Success and Failure Factors for Implementing Effective Agricultural Electronic Markets

Abstract

Despite the growth of research interest into electronic markets, there is still little information available on the ways in which an electronic market can be successfully developed. This paper reports the development of a set of success and failure factors for electronic markets, specifically those within the electronic livestock and crop marketing area. Literature-based cross-case study analysis is conducted to examine and compare specific cases of agricultural electronic markets and explain why some projects succeeded or failed. The findings of the research project show that a set of success and failure factors can be derived for the development of an electronic market system in the agricultural (particularly the livestock) industry. Further work is needed to establish whether a generic set of success and failure factors can be derived for electronic markets across all industries.