Examining psychological effects of source cues and social plugins on a product review website

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dc.contributor.authorKim, Hyang-Sook
dc.contributor.authorBrubaker, Pamela Jo
dc.contributor.authorSeo, Kiwon
dc.contributor.departmentTowson University. Department of Mass Communicationen_US
dc.date.accessioned2022-03-18T17:42:55Z
dc.date.available2022-03-18T17:42:55Z
dc.date.issued2015-08
dc.description.abstractThis study examines the psychological effects of heuristic cues on a product review website to gain a better understanding of online agency. A between-participants experiment of 458 college students confirmed the formation of more positive attitudes toward a product review website when an expert rather than a computer/website served as the source of product review information, specifically when the expert source was accompanied by a rating of four stars vs. one star. A product review authored by other users also induced more favorable attitudes toward the website when it was presented with a higher level of star ratings than a lower one. The study also revealed perceived authority and bandwagon heuristics mediated the relationship between the presence of social plugins and favorable attitudes toward the website via credibility perceptions. Findings not only underscored the power of the authority and bandwagon cues when users make quick judgments on product review sites but also discovered a theoretical path that explained the role of social plugins—a seal of credibility—on e-commerce sites. Theoretical and practical implications are also discussed for designing information-based websites.en_US
dc.description.urihttps://doi.org/10.1016/j.chb.2015.02.058en_US
dc.formatapplication/pdf
dc.format.extent20 pagesen_US
dc.genrejournal articlesen_US
dc.identifierdoi:10.13016/m2y2op-7jbz
dc.identifier.citationKim, H-S., Brubaker, P.J., & Seo, K. (2015). Examining psychological effects of source cues and social plugins on a product review website. Computers in Human Behavior, 49 (C), 74-85. https://doi.org/10.1016/j.chb.2015.02.058en_US
dc.identifier.issn0747-5632
dc.identifier.uri10.1016/j.chb.2015.02.058
dc.identifier.urihttp://hdl.handle.net/11603/24408
dc.language.isoen_USen_US
dc.publisherElsevieren_US
dc.relation.isAvailableAtTowson University
dc.relation.isAvailableAtTowson University
dc.relation.ispartofseriesComputers in Human Behavior;volume 49, issue C
dc.subjectOnline agencyen_US
dc.subjectPerceived heuristicsen_US
dc.subjectTruthfulness and falsehooden_US
dc.subjectCredibilityen_US
dc.subjectProduct review websitesen_US
dc.titleExamining psychological effects of source cues and social plugins on a product review websiteen_US
dc.typeTexten_US
dcterms.creatorhttps://orcid.org/0000-0002-5650-5505en_US

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