Saliency of the Coronavirus and its Impact on Charitable Giving

dc.contributor.advisorTucker-Worgs, Tamelyn
dc.contributor.advisorRobinson, Carin
dc.contributor.advisorCacciola, Jaime
dc.contributor.authorMurphey, Sarah
dc.contributor.departmentHood College Political Scienceen_US
dc.contributor.programHood College Departmental Honors
dc.date.accessioned2021-04-22T14:08:54Z
dc.date.available2021-04-22T14:08:54Z
dc.date.issued2021-04
dc.description.abstractPrevious research has shown emotions can significantly influence whether someone will donate to an organization. Furthermore, proximity and personal experience affect philanthropic behavior. Also, if media make consumers feel sympathetic, they are more likely to become philanthropic. This phenomenon is called sympathy bias. It is unknown, however, if this theory will pertain to philanthropic behavior during the coronavirus. To understand the factors that affect contemporary individual philanthropy, I conducted a survey experiment with over 140 participants to determine what influences individual giving. Each participant was randomly assigned either an emotionally charged article covering the coronavirus, a statistical article covering the coronavirus, or no article and then presented with a hypothetical scenario where they can decide to donate money to a coronavirus research organization. I find participants given either article were significantly more likely to donate money than those in the control group. Additionally, the influence of ideology was minimized in those conditions. This research contributes to the literature by examining how different media frames of the coronavirus affect philanthropic giving.en_US
dc.format.extent48 pagesen_US
dc.identifierdoi:10.13016/m27etc-n1wi
dc.identifier.urihttp://hdl.handle.net/11603/21360
dc.language.isoen_USen_US
dc.relation.isAvailableAtHood College
dc.rightsAttribution-ShareAlike 3.0 United States*
dc.rights.urihttp://creativecommons.org/licenses/by-sa/3.0/us/*
dc.subjectSympathy bias, philanthropy, coronavirus, media framesen_US
dc.titleSaliency of the Coronavirus and its Impact on Charitable Givingen_US
dc.typeCollectionen_US

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