Get a Little, Give a Little: A Look at Philanthropy in Higher Education

Abstract

This study aims to determine what factors may motivate current undergraduate students to give to their alma mater after graduation. The study examines the likelihood to give financially and the likelihood to give time or service after graduation. This study differs from previous research as it looks at current undergraduates (i.e. future alumni) as opposed to current alumni. Mixed methodology was used in the form of interviews and a survey. The results indicate that overall experience, volunteer participation, level of identification with the college or university, and agreement to be an active alumnus all have a positive relationship with the likelihood to give. Grade Point Average (GPA) was found to have a negative relationship with likelihood to give.