The targeted speak: Exploring young women’s perceptions of sexual assault using the situational theory of publics
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Briones, Rowena L. “The Targeted Speak: Exploring Young Women’s Perceptions of Sexual Assault Using the Situational Theory of Publics.” PRism 7, no. 4, (2010). https://www.prismjournal.org/v7-no4.html.
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This qualitative study explores how young university-aged women make meaning of sexual assault using the situational theory of publics. Findings reveal that young women consider sexual assault as a non-consensual act that can be verbal, physical or emotional, and that they are more at risk due to the college environment. However, most young women do not feel it is personally relevant to them until they are affected by a personal experience. Elaborating the situational theory of publics, this study offers insight into how women perceive the issue of sexual assault for both public relations practice and scholarship.