The targeted speak: Exploring young women’s perceptions of sexual assault using the situational theory of publics

dc.contributor.authorWinkler, Rowena
dc.date.accessioned2025-11-21T00:30:06Z
dc.date.issued2010
dc.description.abstractThis qualitative study explores how young university-aged women make meaning of sexual assault using the situational theory of publics. Findings reveal that young women consider sexual assault as a non-consensual act that can be verbal, physical or emotional, and that they are more at risk due to the college environment. However, most young women do not feel it is personally relevant to them until they are affected by a personal experience. Elaborating the situational theory of publics, this study offers insight into how women perceive the issue of sexual assault for both public relations practice and scholarship.
dc.description.urihttps://www.prismjournal.org/uploads/1/2/5/6/125661607/v7-no4-c1.pdf
dc.format.extent9 pages
dc.genrejournal articles
dc.identifierdoi:10.13016/m26do6-fwyt
dc.identifier.citationBriones, Rowena L. “The Targeted Speak: Exploring Young Women’s Perceptions of Sexual Assault Using the Situational Theory of Publics.” PRism 7, no. 4, (2010). https://www.prismjournal.org/v7-no4.html.
dc.identifier.urihttp://hdl.handle.net/11603/40836
dc.language.isoen
dc.publisherMassey University
dc.relation.isAvailableAtThe University of Maryland, Baltimore County (UMBC)
dc.relation.ispartofUMBC Career Center
dc.relation.ispartofUMBC Staff Collection
dc.rightsThis item is likely protected under Title 17 of the U.S. Copyright Law. Unless on a Creative Commons license, for uses protected by Copyright Law, contact the copyright holder or the author.
dc.titleThe targeted speak: Exploring young women’s perceptions of sexual assault using the situational theory of publics
dc.typeText

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