From Idea to Instagram: How an Academic Library Marketing Committee Created a Character for the YouTube Generation

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dc.contributorEden, Brad
dc.contributor.authorPutnam, Laksamee
dc.contributor.authorGarczynski, Joyce
dc.contributor.authorWoznicki, Lisa
dc.date.accessioned2017-05-26T14:20:06Z
dc.date.available2017-05-26T14:20:06Z
dc.date.issued2016-05
dc.description.abstractAfter observing low usage statistics for a handful of library services, Albert S. Cook Library’s Marketing Committee decided to create videos to promote underutilized resources. In past videos, the library relied on student actors, but it became increasingly difficult to find students willing to participate. As a result, the library purchased a puppet and then created videos featuring him. This chapter details how committee members created the puppet’s persona and scripted, filmed, edited, promoted and assessed the effectiveness of these videos. The chapter concludes with considerations for other libraries wishing to develop their own character-centric promotional campaigns.en_US
dc.formatapplication/vnd.openxmlformats-officedocument.wordprocessingml.document
dc.genrechaptersen_US
dc.identifierdoi:10.13016/M2PG46
dc.identifier.citationGarzynski, J., Putnam, L., and Woznicki, L. (May 2016) From idea to Instagram: How an academic library marketing committee created a character for the YouTube generation. In Brad Eden (Ed.), Marketing and Outreach for the Academic Library: New Approaches and Initiatives. Lanham, MD: Rowman & Littlefield.en_US
dc.identifier.urihttp://hdl.handle.net/11603/3935
dc.language.isoen_USen_US
dc.publisherRowman & Littlefielden_US
dc.relation.isAvailableAtTowson University
dc.subjectinstagramen_US
dc.subjectpuppeten_US
dc.subjectvideoen_US
dc.subjectlibrary marketingen_US
dc.titleFrom Idea to Instagram: How an Academic Library Marketing Committee Created a Character for the YouTube Generationen_US
dc.typeTexten_US

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